Tuesday, May 23, 2017

How’s it growing?

Restaurant Marketing Seasonal Strategies

Marketing seasonably celebrates eating the right things at the right time: a crisp salad when it’s hot and sunny, a wholesome vegetable soup when it’s cold; strawberries in June, Brussels sprouts in December.
Marketing seasonably means:
Better taste – top chefs agree that fresh seasonal produce is best
Better value – research has shown that a basket of fruit and vegetables bought in the summer can be as much as a third cheaper than the same basket bought out of season

Better for the planet – growing and promoting in season fruits and vegetables requires lower levels of artificial inputs than at other times of the year

Restaurant Marketers would be smart to learn the seasons of fruit and vegetables to integrate into menus and promotions.  The following are some ideas and examples of seasonal menu promotions to get your juices flowing!

When the months begin to heat up, there is no better time to introduce summer menu promotions. Summer marketing programs allow for numerous creative options and get your guests excited.
  •   Offer alcoholic or non-alcoholic blended fruity drinks and serve them in tall frosted glasses with paper tiki umbrellas and bright straws.
  •   Take advantage of the hot weather to promote lighter foods such as fresh salads and healthy menu options.
  •   For kids, use colored ice cubes in soda and juice.