Thursday, March 19, 2009

Duke heads to Michigan to kick off Pie for the Cure

The Duke Marketing team is off to Michigan for client, Grand Traverse Pie Company and their 2nd Annual “Pie for the Cure” statewide fundraiser. The fundraiser kicks off on Friday, March 20th the first day of Spring, with a huge media blitz and reception at each of the sixteen GT Pie locations and will continue through Mother’s Day on May 10th. Duke Marketing used an integrated approach to creating and executing this “recipe” for the brand. Some of the tactics include: Public Service Announcements (PSA’s) were created and are airing on radio stations in each market, outdoor banners and posters were created, in store signage and merchandising, e-blasts, e-vites, pink press kits hand delivered along with pie and employee training and incentives.

Last year GT Pie raised over $24,000, and this year the hope is to raise even more. With the help of the Apple Council (who is matching 50 cents for every Apple Pie sold on Fridays throughout the fundraiser), pink recyclable shopping bags (with $1 for each sold donated) and “Pie for the Cure” coffee, we hope to reach an even higher donation this year. More updates to follow from Detroit !

Pie for the Cure sticker

Reusable shopping bags for purchase--the perfect size for pie!

Pie for the Cure Coffee



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