Wednesday, April 15, 2009

Knowing your Audience -- Target Marketing


Below is a link to an article that recently appeared on Chain Leader featuring one of Duke Marketing's recent success stories with Pizza Patron.

"The key ingredient in the marketing recipe used for Pizza Patron's double-digit sales increases, international media coverage and fame, was targeting their Latino audience with a totally relevent service," says Linda Duke. "It has been two years since the Pizza for Pesos promotion and they are still landing national news coverage and a front cover story here on Chain Leader."

http://www.chainleader.com/article/CA6646789.html
click above link to read about Pizza Patron

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