Friday, July 31, 2009

Co-Promoting and Partnerships An Effective Marketing Strategy

Office Depot and Foot Locker Offer Joint Discounts

Office Depot and Foot Locker are teaming up on a promotion in which customers who make a purchase at one of the retailers will get a discount at the other. In-store signage, online marketing and digital signage will be used to promote the discounts to back-to-school shoppers.

This co-promotion is a great tactic for restaurant operators as well. Partnering with a office supply store and giving kids a reward for shopping there with a free kid's meal.

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