Two words. Super cool!
Nation's Restaurant News reporter and good friend, Alan Liddle broke the story today, McDonalds announced their new outdoor campaign will be created by its customers. This is such a great idea and I applaud them for constantly being innovative!
Alan Liddle, Oct. 1st, 2009: Breaking away from the pack of businesses trying to advertise across the small screens of phones and computers, McDonald’s franchisees here recently asked patrons to submit two-word slogans about the chain’s new Angus Third Pounders, which were then broadcast on towering digital billboards. Read more: http://www.nrn.com/breakingNews.aspx?id=373736