Wednesday, November 4, 2009

7-11 Announces Digital Screens in 6,200 Stores

Welcome to 7-11 Television!

Today, the Dallas based convenience store retailer announced they will have the largest out-of-home digital network in the United States.

Read the story:

7-Eleven Inc. has contracted with Digital Display Networks Inc. (DDN) to create one of the nation's largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout the United States and Canada. Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.Other original content will consist of commercials advertising 7-Eleven's signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple dayparts to promote specific items at the time when they are most relevant to customers.

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