Thursday, November 19, 2009



I saw Food Inc. (the movie) last night for the first time and I must say, I wasn't surprised. I have seen Fast Food Nation and Super Size Me and several other documentaries about our food supply. I am also intimately involved with marketing for numerous national restaurant chains in the U.S. and hope that every restaurant worker, restaurateur and foodie all see this movie. I feel strongly with its message that we must and will change the food industry for the better.

Sustainability isn't just about eating organic or food within 100 miles of your home, and it isn't about the treatment of animals killed for food, it is about the sustainability of our planet, people and all living things. We can not continue to put fillers and additives into our food and we can not continue to genetically or chemically alter our food supply. We need to figure out how to sustain our resources, and become aware of the harm the food industry has caused and how we can correct it before it is too late.

The movie did point out that years ago big tabacco had similar control as the food industry does today, and just like consumers became aware of cigarettes harming people, and consumers demanded change, change happened and will happen to the food industry.

In the big tabacco downfall, the government claimed that executives of the cigarette companies — Philip Morris, R.J. Reynolds, Brown & Williamson, Lorillard and American Tobacco spawned a scheme during a private meeting at the Plaza Hotel in New York in 1953. Two generations and millions of smokers later, the tobacco firms were finally made to stop their conspiracy.

My hope is that it doesn't take two generations and millions of food-borne illness deaths later to make these changes to our food supply happen.

No comments:

Post a Comment