–Now Pastrami with FREE Bag of Chips
Togo’s Eateries, Inc., the California sandwich chain known for its delicious made-to-order big and meaty sandwiches announced its unprecedented “Better than a Breadwich” Pastrami Guarantee promotion has received overwhelming consumer support. Togo’s Pastrami Guarantee which began September 23rd, boasted any guest who didn’t like Togo’s Hot Pastrami Sandwich better than the other guys’ pastrami “breadwich” could get their money back. Due to the popularity of the promotion and to thank their loyal pastrami fans, Togo’s will continue the Pastrami Guarantee through November 17th and give all their loyal Togo’s fans a free bag of chips when they purchase their next Pastrami sandwich. A coupon will be distributed to all Togo’s Sandwich Club members, Facebook Fans and followers on Twitter.
Tony Gioia, Togo’s Chairman and Chief Executive Officer stated, “Togo’s quality is superior to those “breadwiches” the other guys serve, and we weren’t afraid to put our money where our mouth is. Obviously, with over 95,000 hot pastrami sandwiches sold this month, our consumers have confirmed we do a better pastrami sandwich,” he proclaimed. “Togo’s Pastrami sales rose 25% over the first three weeks of the promotion with only a handful of redemption claims”.
“Our Better than a Breadwich campaign has been so successful, we are looking at extension possibilities into 2010,” said Renae Scott, Vice President of Branding and Marketing. “The campaign really got our restaurant teams excited to prove our Pastrami is the best. They rallied around the promotion and really delivered on our promise.”
DUKE MARKETING is proud of our client, Togo's Sandwiches, success with the Pastrami Guarentee. Please see the media coverage we garnered in this week's Nation's Restaurant News!