Monday, March 1, 2010

DUKE HEADS TO WASHINGTON D.C. FOR FAST CASUAL COUNCIL

Duke to Visit National Restaurant Association Headquarters for Industry Council


Duke Marketing, LLC., an integrated marketing communications firm, announced today Linda Duke, chief executive is heading to the nation’s capitol, Washington D.C. to meet with the National Restaurant Association (NRA) as one of the founding members of the Fast Casual Industry Council (FCIC) now part of the NRA on March 11th.

The Fast Casual Industry Council will serve as a model for development of future National Restaurant Association industry councils, and is made up of restaurant industry executives, including Linda Duke, and executives from the top fast casual restaurant brands in the United States.

“It is a privilege to be asked to participate in the restaurant industry’s model council,” stated Linda Duke, CEO of Duke Marketing. Ms. Duke is a founding member of the FCIC and has served as secretary of the Board for two years. “Fast casual is what consumers want,” says Duke. “The FCIC will help give fast casual operators a voice in the industry and serve as a collaborative and educational provider.”

The National Restaurant Association's newest Industry Council, the Fast Casual Council (previously Fast Casual Alliance), is an industry group that works to advance the business of fast casual restaurants. With its goal to convene senior executives from the fast casual segment of the restaurant industry to discuss common concerns and advise the National Restaurant Association on how the overall industry’s priority issues would impact fast casual restaurants. In addition, the group will serve as a networking and educational venue, as well as provide input on research, segment definition and member benefit program development.

Besides Linda Duke’s commitment to the FCIC, she is also a nationally recognized speaker and educator. She speaks frequently at industry and client conferences, and is a member of the board of directors of the California Restaurant Association’s Educational Foundation.

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