Monday, April 19, 2010

"Creating Awareness and Capturing Customers" Panel Inspires Crowd at Restaurant Leadership Conference

The Restaurant Leadership Conference kicked off today in Scottsdale, Arizona. Linda Duke, CEO of Duke Marketing led off the afternoon with a power panel of CEO's from some of Scottsdale's best restaurant brands. Louis Basile, CEO of Wildflower Bread Company (left above pictured) Sam Fox CEO of Fox Restaurants , and Dan Beem, president of Cold Stone Creamery, (pictured right) joined Duke in a two hour session discussing how these leaders are creating awareness and capturing customers in today's difficult economic climate.
Duke held up a big red bat and said, " You have to hit customers over the head!" and continued to discuss how integrating all marketing communications is the most effective strategy for today's fragmented media and social media savvy customers.

Louis Basile shared his vision for Wild Flower Bread Company, "It's a five star proposition," he said. "People, passion, food, ambiance and execution--together those five create real value and is a roadmap for our brand."

Sam Fox shared his "be in the stores" philosophy and how it keeps his brands relevant by, "listening and responding but more importantly making one on one connections with guests," he said.

Dan Beem shared Cold Stone's most recent television advertising spot and how their strategic partners are making a difference in capturing customers and creating awareness for the brand. "Tim Horton's and Rocky Mountain Chocolate Factory are best in class, and all make their products fresh in stores, just like Cold Stone Creamery makes the ice cream in-store everyday, so it opened up some new opportunities for growth and day parts."

The engaging panel finished up by answering several questions from the audience and a raffle prize from each of the panelists' branded products and gift cards, worth over $300, was given away.

Michael Carter of Genghis Grill was the winner of the prize package pictured with Linda Duke

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