Tuesday, July 6, 2010

Courting Traffic--Inocent Until Proven Hungry
Restaurant Uses Localized Publicity Stunt to Generate Traffic

The family above in the photo are from the Buttercup Pantry restaurant that recently grabbed headlines. Take a look at today's issue of Nation's Restaurant News. Great story about local store marketing and creating a unique publicity stunt based within the restaurant operator's 3 mile radius. Click on link and jump to MARKETING Creative Deconstruction page 106

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