Monday, August 23, 2010


STRAW HAT PIZZA CHOOSES DUKE MARKETING AS AGENCY OF RECORD


Duke Marketing Wins New Business from California’s Oldest Pizza Chain

San Rafael, Calif. – August 24, 2010 – Duke Marketing LLC, an integrated marketing communications firm, announced today Straw Hat Pizza, the 51 year old originator of "genuine California pizza," comprised of 77 locations and chosen 5th fastest growing Restaurant Company has chosen Duke Marketing as their marketing agency of record. Terms of the deal were not disclosed. Duke Marketing will manage communications, branding, and public relations for the expanding restaurant chain.

"As a native Californian I have eaten Straw Hat Pizza since I was a little girl," said Linda Duke, chief executive of Duke Marketing. "As a long time fan of Straw Hat, I couldn’t be happier to get them back on consumers’ radar and to introduce many more fans across the country to the brand,” she continued. Duke Marketing has already begun developing concepts for Straw Hat’s new locations opening soon outside of California.

Straw Hat Pizza has been making its signature "genuine California pizza", with a layered, crispy crust, the freshest toppings, light sauce, and their own blend of six California naturally aged cheeses since 1959. The fifty one year old company is growing outside of its West Coast with new stores opening in Arkansas, Arizona, Florida, New Jersey, and Texas with growth plans to reach 150 locations within two years.

“There's a lot of growth happening for us," says Straw Hat Pizza’s president, Jonathan Fornaci. “We needed a firm to communicate our brand outside of California and Duke Marketing has great brand insight and expertise to do just that,” he said.

Duke Marketing recently announced other new business from Bay Area California based Tavistock Restaurants.

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