Way to go Don Fox and our friends at Firehouse Subs! Increasing advertising and marketing spend during tough economic times has been a proven strategy for numerous Fortune 500 companies for DECADES. Why do brand leaders cut back? Spend more during the quiet times and launch further ahead than your competitors when they least expect it. Grab market share...that is what spending during recessionary times does!
Firehouse Subs has also increased their local store marketing efforts during the great recession and it has provided their operators across the country with more awareness and is generating sales by their additional time and effort--giving them the NEW R.O. I. return on involvement!
Congratulations to Firehouse Subs and please read their great story here:
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