Tuesday, January 11, 2011


FREEBIRDS to open across from USC with Charity Partners
The Art of Elysium and Union Rescue Mission

Duke Marketing is proud to announce our client, FREEBIRDS World Burrito, known for offering “way more choices” to custom-build rockin’ burritos, salads, nachos, tacos and more, announced it will partner with two local charities, The Art of Elysium and the Union Rescue Mission, as the company opens its new restaurant across from the University of Southern California campus at 3335 S Figueroa Street, Los Angeles on Thursday, January 13, 2011. Opening day will be celebrated with a pop up street party and numerous activities for FREEBIRDS Fanatics.

In the days leading up to the opening of the new USC restaurant, FREEBIRDS and its charitable arm, FREEBIRDS World Works with its mission to inspire team members and guests to give back to the community, will conduct the following pre-opening events that are open to the public:

- Tuesday, January 11, 2011, FREEBIRDS will partner with The Art of Elysium from 8:00 a.m. – 9:30 a.m., 11:00 a.m. – 1:00 p.m. and again at 5:00 p.m. – 7:00 p.m. The first 250 guests during each time slot will enjoy complimentary food and drinks in exchange for a $5 donation to The Art of Elysium, a non-profit 501(c) (3) organization encourages working actors, artists and musicians to volunteer their time and talent to children who are battling serious medical conditions. www.theartofelysium.org

- Wednesday, January 12, 2011, FREEBIRDS will partner with the Union Rescue Mission from 11:00 a.m.–1:00 p.m. The first 250 people to make a $5 donation will receive a complimentary lunch. The effort will help provide support for people experiencing homelessness. www.urm.org

Many Southern California residents are familiar with the original FREEBIRDS restaurant in Santa Barbara, California which continues to be a favorite with locals and students from UCSB and Cal Poly. With legions of FREEBIRDS Fanatics asking for more California locations, the company recently announced plans to build sixteen California locations in 2011.

Local resident and restaurant veteran, Russell Platoff will manage the new FREEBIRDS restaurant which will employ approximately 100 team members from the local community. The restaurant can be reached directly at 213-746-1212. Hours are Monday through Wednesday 6:30 a.m. to 10:30 p.m., Thursday and Friday 6:30 a.m. -1:30 a.m. and Saturday 10:30a.m. – 1:30 a.m. and Sunday 10:30 a.m. to 9:30 p.m. In addition to its regular menu, the USC location will serve breakfast burritos and tacos starting at 6:30 a.m. to 11:00 a.m., Monday through Friday, and on weekends from 10:30 a.m. to 2:30 p.m.

FREEBIRDS has created a strong following. Why? Awesome burritos and freedom of choice. As guests join the queue, they are partnered with a team member, known as a “Roller,” who helps them choose from four sizes of burrito made from four possible flavors of tortilla then hand-rolled with the guest’s personal selection from more than forty freshly prepared ingredients including grass fed beef, hormone-free chicken, all natural pork carnitas or crispy fish topped with hand-cut veggies and hot peppers plus house made salsas, queso and guacamole to create their perfect burrito. Burritos range in size from the generously-sized Hybird to the legendary Super Monster which can weigh-in at seven pounds.

Each FREEBIRDS restaurant features the concept’s signature Statue of Liberty – affectionately known as ‘Libby’ – riding a custom-built motorcycle while breaking through the Freedom Wall. Libby was designed to serve as a reminder that each of us can break through walls and truly change the world. The restaurant has a free-spirited ambience with a rockin’ soundtrack, reminiscent of a late-'60s rock 'n' roll roadhouse. Each FREEBIRDS offers online ordering and full service catering for 10 – 10,000.

Concept owner, Tavistock Restaurants, LLC, currently operates 44 FREEBIRDS restaurants in Texas and Oklahoma and is rapidly expanding in California. For more information or to place an online order, visit www.freebirds.com

FREEBIRDS World Burritos mission is to feed your belly and your soul. To help achieve this mission, FREEBIRDS World Works was created as the charitable arm of the popular restaurant chain with a mission is to give back to the community by inspiring staff and guests to get involved and create a movement of giving. Every FREEBIRDS World Burrito location is partnered with two charities to help create awareness, act as a volunteer resource and become ambassadors of their designated non-profit partners.

About The Art of Elysium www.theartofelysium.org
The Art of Elysium, a non-profit organization founded in 1997, which encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. We provide artistic workshops in the following disciplines: acting, art, comedy, fashion, music, radio, songwriting and creative writing.

About Union Rescue Mission www.urm.org
We embrace people experiencing homelessness with the compassion of Christ – giving hope and healing for a changed life – helping them find their way home.

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Photos and interviews available. Contact Linda Duke duke@dukemarketing.com

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