Thursday, January 27, 2011

NATIONAL RESTAURANT ASSOCIATION LAUNCHES ADVERTISING CAMPAIGN--AMERICA WORKS HERE


The National Restaurant Association announced its new advertising campaign called "America Works Here" that will help educate opinion leaders, policymakers, and their staff members about the breadth, depth, scope and influence of the restaurant industry on the American economy.

Each installment of the campaign will focus on a specific theme — a different “chapter” in the industry’s story – such as the vast array of career opportunities within the industry, the diversity of managers and restaurant owners, and the billions of dollars that restaurants provide in charitable contributions each year in communities across the nation. With the new Congress’ intense focus on job creation, the first ad in the campaign highlights the 13 million jobs and the $1.5 trillion the industry provides to the economy.

For more information, visit www.restaurant.org/AmericaWorksHere.

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