Friday, April 22, 2011




STRAW HAT PIZZA FEATURED IN NATIONAL INDUSBUSINESS JOURNAL



Duke Marketing is proud to announce our client , Straw Hat Pizza and their franchisee, Prem Dhoot, is featured in the national edition of the IndusBusiness Journal which came out today. Interviewed and written by editor, Martin Desmarais, of the IndUS Business Journal, which serves an influential and versatile readership —South Asian/Asian Indian entrepreneurs and executives.



More is Better!



California Straw Hat franchisee helps chain start co-brand


By Martin Desmarais



WALNUT CREEK, Calif. — Today’s business environment is all about adjusting and taking advantage of every opportunity you have to be successful. Prem Dhoot saw the franchise industry and Straw Hat Pizza as a great opportunity for him, but he also saw a way to give business a boost by co-branding, so he pitched the chain a possibility — and corporate was quick to jump on board.


Dhoot opened his first Straw Hat Pizza restaurant in Walnut Creek, Calif., in October 2010 and this location also included the chain’s first ever Tower 27 Yogurt brand.


Combining pizza with yogurt seemed like the perfect complement to Dhoot and also a way to bring in some extra business. As Dhoot asserts, other concepts pair yogurt and salad but the pizza and yogurt duo is not common.


“I asked Straw Hat to do yogurt,” Dhoot said. “I said, ‘Let’s create our own brand.’ ... They were very open to doing that.”

Top: Duke Marketing developed the Tower 27 Yogurt brand and wall decor concept to provide a co-branding option to franchisees.

Below: Prem Dhoot and his wife franchisees of Straw Hat Pizza and Tower 27 Yogurt in Walnut Creek, Ca.

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