Tuesday, May 17, 2011


Uber-Popular Burrito Chain Plans to Franchise and have open 75 by Year's End

Duke Marketing client news today reported by Lisa Jennings of Nation's Restaurant News:

The parent company of the Freebirds World Burrito concept is launching a franchising program for the brand that is expected to get underway in the fourth quarter.

Bryan Lockwood, president of Tavistock Restaurants LLC, the Emeryville, Calif.-based parent of the 47-unit Freebirds chain, said the company is registered to franchise in 41 states and has begun accepting applications from interested franchisees.

The move is expected to further accelerate the brand’s already rapid growth since Tavistock acquired the chain in mid 2007. At the time, Freebirds had 19 units. By the end of this year, the company expects to reach 75 company-owned locations, with corporate growth focused on Texas, Oklahoma and California. Read more: click this link

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