Wednesday, July 13, 2011


Fresh Mex Chain Adds Kid's Menu Items with Less Calories and More Veggies

Duke Marketing is excited to announce our client, Chevys Fresh Mex Restaurants are part of “Kids LiveWell”, a first-of-its-kind voluntary initiative, the National Restaurant Association today unveiled in collaboration with Healthy Dining, that provides parents and children with a growing selection of healthful menu options when dining out, with a focus on increasing consumption of fruit and vegetables, lean protein, whole grains and low-fat dairy, and limiting unhealthy fats, sugars and sodium.

Chevys "Kid's Live Well" Menu items include:
· Kiddie Soft Chicken Taco with carrots & celery and sweet corn tamalito & pineapple juice.
· Kiddie Soft Picadillo Beef Taco with grilled veggies and carrots & celery sticks, & apple juice

More than 15,000 restaurant locations are participating in this initial launch and offering their young guests a selection of ‘Kids LiveWell’ choices. Inaugural “Kids LiveWell” leaders include CHEVYS FRESH MEX along with the following brands: Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba’s Italian Grill, Chili’s Grill & Bar Restaurant, Corner Bakery Cafe, Cracker Barrel, Denny’s, El Pollo Loco, Friendly’s, IHOP, Joe’s Crab Shack, Outback Steakhouse, Silver Diner, Sizzler, T-Bones Great American Eatery and zpizza.

To join “Kids LiveWell,” restaurants agree to offer and promote a selection of items that meet qualifying criteria based on leading health organization’s scientific recommendations, including the 2010 USDA Dietary Guidelines. Healthy Dining’s team of registered dietitians has worked with participating restaurants to identify and validate the menu choices that meet the “Kids LiveWell” criteria. The criteria include the following components:

- Offer a children’s meal (an entrée, side and beverage) with 600 calories or less; two servings of fruit, vegetables, whole grains, lean protein and/or low-fat dairy; with limits on sodium, fats and sugar;

- Offer at least one other individual item with 200 calories or less, with limits on fats, sugars and sodium, plus contain a serving of fruit, vegetables, whole grains, lean protein or low-fat dairy;

- Display or make available upon request the nutrition profile of the healthful menu options; and

- Promote/identify the healthful menu options.

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