Monday, July 25, 2011



FLAVOR EVENT TO HEAT UP WITH SMART MARKETING TOOLBOX SESSION WEDNESDAY, AUGUST 3RD AT 2 P.M.


"Smart Marketing with Flavor" Presented by: Linda Duke, Duke Marketing LLC



A “complete marketing solution” is a must-have for managing guest expectations, and flavor is a critical component of the successful marketing solutions package. Communicating about flavor and the menu through ad campaigns, PR, and social media sets up guest expectations. Savvy in-store marketing with the menu and promo materials helps move menu items. Then the kitchen has to deliver on the promised “flavor experience”. This synergy can make or break your business. If it’s done right, your concept is ahead of the game in guest retention and creates a guest satisfaction buzz for your brand. Restaurant marketing expert, Linda Duke, shares strategies for creating a smart and effective flavor-focused marketing program at:


Hyatt Regency Newport Beach

Wednesday August 3rd at 2:00 p.m. (Pacific room)

at the Flavor Experience event: http://www.flavorexperience.com/agenda/







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