LSM-U, local store marketing university, an educational workshop for restaurant operators and marketers, debuted Monday at the Western Foodservice Expo in San Diego, California. The attendees, who each donated to CRAEF, received a LSM-U backpack, t-shirt and handbook to use during the two hour jam packed session. Operators from as far away as Austrialia and Manila attended the popular LSM-U session on Monday followed by a reception where the first attendees each received their certificate of completion. "Our goal is to take LSM-U on the road,"said founder, Linda Duke. "We want to offer educational sessions to other operators and restaurant marketers across the U.S. and partner with the educational foundations and raise funds for future leaders of the industry."
Duke launched LSM-U after publishing "Recipes for Restaurateurs" a 300 page cookbook of sorts, with over 100 recipes NOT meant for cooking, but rather, marketing tactics written like recipes for ease-to-use and to execute for results. "After my book came out I realized operators loved the ideas of the recipes, but didn't know how or when to execute them, or plan. Thus, LSM-U, which will give each attendee a skeleton outline of their own LSM plan and how to execute to get results. With my consulting business, I travel across the country and see first hand what difficult times these are, and marketing is the upmost importance, it is out of understanding from working with restaurant operators across the country, that I wanted to provide resources, ideas and education to give restaurant marketers tools to stay in business today.More photos on Duke Marketing Facebook page!
Each attendee received an LSM-U workbook, M & M's and pencils along with a LSM-U backpack and T-shirt.The Duke Marketing Team, Jeannie left and Michael center, at LSM-U with CRAEF donations being taken at the door by Prostart scholarship recipient.