Friday, October 28, 2011

Peter Truitt of Truitt Brothers addresses the Fast Casual Attendees at the morning session


Linda Duke Moderates Crisis Communications and Local Store Marketing Sessions

Chicago was the center of the Fast Casual restaurant industry universe from Sunday -Tuesday this week as the Fast Casual Summit annual event. The 2011 summit took place at Hotel Allegro to a record number of attendees. "Five years ago there were 18 people at the first Fast Casual Summit," said Linda Duke of Duke Marketing and founding member of the Fast Casual Industry Council (formerly known as the Fast Casual Alliance). "And I was the only woman! This year there were 118 attendees and over thirty new fast casual concepts!," she continued. The Fast Casual Summit brought together the top brands and leaders to share best practices, educaiton and fun at the two day event.

A book launch party for Erle Dardick of Monkey Media kicked off the festivities with a book signing and t-shirt signing event for his new Get Catering! book.

The VIDEO is here to CLICK and Watch:

A Food Tour took attendees to see new Fast Casual concepts such as Freshii, Roti and Pret A Manger and Vapiano (photo below) to name a few.

More photos can be found on Duke Marketing Facebook page too!

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