Friday, December 30, 2011


1. Restaurant Marketing must become increasingly targeted, focused, and personal

2. Restaurant Marketing must build real, tangible and enduring brand value

3. Restaurant Marketing must become more effective—more creative, insightful and accountable

4. Restaurant Marketing must become more integrated and proficient in managing expanding media platforms

5. The marketing supply chain must become more efficient and productive

6. The restaurant marketing ecosystem—including agencies, media and suppliers—must become increasingly capable

7. Restaurant Marketing professionals must become better, highly skilled, and diverse leaders

8. Restaurant Marketing must be indisputably socially responsible

9. Restaurant Marketing must be unencumbered my inappropriate legislation or regulation

10. The marketing discipline must be elevated and respected!!!!

Happy New Year from the Duke Marketing team!

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