Thursday, January 26, 2012



BUFFET PARTNERS-FURR’S HIRES DUKE MARKETING
Duke Marketing to Manage Grand Openings and Local Store Marketing for Buffet Chain


San Rafael, Calif. – January 25, 2012 – Duke Marketing LLC, an integrated marketing communications firm, announced today Furr’s Fresh Buffet, owned by Buffet Partners, L.P. with 46 Furr's and Furr's Fresh Buffet locations in seven western and southern states, has chosen Duke Marketing to provide grand opening communications, local store marketing and public relations for the brand.

“Last year, Duke Marketing worked with their magic for us and created the biggest grand openings in the history of our Company," says director of marketing, Jill Gouge Laird. “Linda has been instrumental in developing traffic-building public relations strategies and special events for our restaurants. Her energy, enthusiasm and ideas are endless!” she said.


Since 1946 Furr’s Fresh Buffet has been serving fresh, wholesome meals and giving guests the ultimate in choice with over 120 freshly prepared menu items to choose from daily. Some of the recipes that made Furr’s famous included the legendary Millionaire Pie and skillet-grilled chicken fried steak. Guests also enjoy grilled sirloin steak, golden-fried butterflied shrimp, citrus-fired chicken, hand-carved roast beef, baked fish; fresh build-your-own salads; steamed veggies; oven-baked breads; and mouthwatering desserts.

“Last year we assisted Buffet Partners by opening their newest concept, Furr’s Fresh Buffet, in Houston and San Antonio,” said Linda Duke, chief executive of Duke Marketing, LLC. “The newly designed restaurants blew guests away and we look forward to opening more locations this year with the same excitement.”

Duke Marketing also developed several new local store marketing programs and will execute those for the brand this year. “We are so thrilled our LSM programs will be implemented and assist in introducing the new Furr’s Fresh Buffet in the new communities they serve,” said Duke.


About Duke Marketing, LLC®

Duke Marketing, LLC, is a California-based full service marketing company with expertise in integrated marketing communications specializing exclusively with multi-location and franchise organizations. Founded by Linda Duke in 1986, Duke Marketing combines a full range of services including: strategy, brand creation and thought-leadership, local store marketing, grand openings, public relations, promotions and cause marketing, franchise communications, market-by-market planning, creative development, social media, advertising and media buying; with on-target strategies, fresh ideas and creative concepts to offer complete solutions.


Duke Marketing Publishing®, a subsidiary of Duke Marketing, LLC, publishes a quarterly online restaurant industry resource, Restaurant Marketing Magazine™ http://www.restaurantmarketingmag.com/, the nationally acclaimed” Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs®” http://www.marketing-cookbook.com/, a blog at http://www.marketing-cookbook.blogspot.com/ and produces LSM-U™ , Local Store Marketing University, an educational series http://www.lsm-u.com/ . For more information contact Duke Marketing at 415-492-4534 or please visit http://www.dukemarketing.com/ and LIKE US on Facebook.


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