Wednesday, April 25, 2012

WHEN BAD SIGNS HAPPEN TO GOOD RESTAURANTS


Have you ever seen a REALLY bad sandwich board sign done by a restaurant?  How about the above?  Unfortunately sometimes bad signs happen to good restaurants.  This local hamburger joint would be better off throwing this out.  It looks so poor and amateur it will actually discourage guests to eat there.  The sign represents to passer-bys that the restaurant doesn't care enough about its own sign --how are their burgers going to compare?  It is about perception--this doesn't look appealing.  It is doing more harm than good.  The good news is this is the old sign and the owner is having a new one made!  It will help clean up his image and grab attention to drive consumers in the door--like it is supposed to do! 

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