Tuesday, August 7, 2012






OLYMPIC MARKETING TIPS FOR RESTAURATEURS





Michael Phelps-swimmer


Olympics: 2004, 2008, 2012
Medals: 16 gold, two silver, two bronze


Success secret: Stay laser-focused on your goals, despite what your skeptics may say.


Many experts thought it was impossible for any athlete to win eight gold medals in a single Olympics. Phelps never listened to the naysayers and managed to win gold in all eight events he swam in Beijing. He's now widely considered the greatest Olympian of all time.




Jackie Joyner-track & field


Olympics: 1984, 1988, 1992, 1996

Medals: Three gold, one silver, two bronze



Success secret: Giving back goes a long way.


Joyner-Kersee has become known just as much for her philanthropic efforts as for her impressive long jump. In 1988, she founded the Jackie Joyner-Kersee Foundation to teach children, adults and families athletic lessons that will improve their quality of life.





Mark Spitz-swimmer
Olympics: 1968, 1972
Medals: Nine gold, one silver, one bronze




Success secret: Be nimble. When something isn't working, change your strategy quickly and get back on track.


Spitz predicted he would win six gold medals at the 1968 Mexico City games -- he walked away with just two relay team golds. Disappointed, he stepped up his training regimen and decided to swim at Indiana University for legendary coach Doc Councilman. "Mark the Shark" came back four years later to win a then record-setting seven gold medals at the Munich games.






Carl Lewis - track & field
Olympics: 1984, 1988, 1992, 1996
Medals: Nine gold, one silver



Success secret: Always be promoting and selling yourself.

Due to his long, successful career and the increased television exposure, Lewis is credited with transforming track and field into its current mainstream status. This allowed top athletes in the sport to land endorsements and thus have more lucrative, longer-lasting careers.


For more Olympic marketing tips be sure to visit www.restaurantmarketingmag.com for the next issue!

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