Thursday, February 5, 2015

Photo: Local Store Marketers--what do you have planned for MARCH?  Time for some St. Patrick's Day themed menu items?  How about something besides Corn Beef and Cabbage?  Mint shakes, Irish Soda Bread, Rum Raisin Cake or Shamrock cupcakes will be a must try for guests!  Be sure to drop off some with an invite to the local media to get some press!

LOCAL STORE MARKETING FOR MARCH

Local Store Marketers--what do you have planned for MARCH? Time for some St. Patrick's Day themed menu items? How about something besides Corn Beef and Cabbage? Mint shakes, Irish Soda Bread, Rum Raisin Cake or Shamrock cupcakes will be a must try for guests! Be sure to drop off some with an invite to the local media to get some press!

MARCH MADNESS and FINAL FOUR


Drive traffic, build sales and generate awareness during March Madness, March 17th through April 6th, by promoting your restaurant’s own NCAA tournament March Madness Bracket Busters challenge to all basketball fans and community members.
The NCAA Selection Committee implemented new bracketing procedures – for all the details, visit http://www.ncaa.com


Host Your Own Final Four Party- April 4th -6th

1.      The winners of the Final Four predictions are the most anticipated of the March Madness season.
2.      Invite March Madness participants to come join into your restaurant and watch the Final Four games. Encourage enthusiasts to wear gear of their predicted winning teams.
3.      Serve team platters and drinks at promotional prices throughout the event.
4.      Reward prizes to March Madness participants that correctly guessed Final Four winners at the end of the night.
Additional Promotional Opportunities:
  • Beverage vendors may be able to assist with prize giveaways, promotional support and reduced cost beverages for the March Madness promotion. Contact vendors before the Bracket Busters promotion begins.

  • Trade with local radio stations that focus on a sports demographic, like sports talk radio, to promote March Madness in the local community.

  • Submit the promotional date to the community calendar in your local paper or on the chamber of commerce to gain more participants. Make sure to stress that this is not a gambling promotion and it is fun for the entire family!
More recipes like this see book and training:  www.marketing-cookbook.com  or www.lsm-u.com
 
 

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