Recipes For Restaurateurs

Ten Restaurant Marketing

ESSENTIALS

 

1. Marketing must become increasingly targeted, focused, and personal
    
2. Marketing must build real, tangible and enduring brand value
    
3. Marketing must become more effective—more creative, insightful and accountable
    
4. Marketing must become more integrated and proficient in managing expanding media platforms
    
5. The marketing supply chain must become more efficient and productive
    
6. The marketing ecosystem—including agencies, media and suppliers—must become increasingly capable

    7.  Marketing professionals must become better, highly skilled, and diverse leaders


    8.  Marketing must be indisputably socially responsible

 

    9.  Marketing must be unencumbered my inappropriate legislation or regulation


    10.   The marketing discipline must be elevated and respected


By Duke Marketing