Ten Restaurant
Marketing
ESSENTIALS
- Marketing must become increasingly targeted, focused, and personal
- Marketing must build real, tangible and enduring brand value
- Marketing must become more effective—more creative, insightful and accountable
- Marketing must become more integrated and proficient in managing expanding media platforms
- The marketing supply chain must become more efficient and productive
- The marketing ecosystem—including agencies, media and suppliers—must become increasingly capable
8. Marketing must be indisputably socially responsible
10. The marketing discipline must be elevated and respected
By Duke Marketing
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