RED FLAG #5 The competition looks better than you.
If your competitors' message and look outshine yours then you might need to make a change. The idea is to stay ahead of the curve without copying your competitors' marketing for the sake of keeping pace. If you don't look and sound equal to or better than your competitors, then there is no reason for consumers to do business with you. Determine what differentiates you from your competitors and what benefits you can deliver to consumers that your competitors cannot. Once you know what those differences are, make sure the world knows them, through your branding and marketing efforts.
While first impressions can be crucial, online consumers can move quickly. If they can't determine who you are, what you do or how you can help them in three seconds or less, they'll pass you by. Make sure the first impression you make is clear, concise and quick. Marketing makeovers offer significant opportunities to stay current, jump ahead of your competitors, and appeal to wider consumer audiences. But, don't risk alienating your existing customers with a marketing makeover that makes your business and brand unrecognizable to them. In other words, invasive plastic surgery of your brand can do more harm than good. Instead, pursue smaller changes that enhance your brand and business rather than completely reconstructing it.
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