Ten Strategies to Spice up your Holiday Marketing
Winter and the coming holidays are a wonderful season for marketing your brand. With the holidays in motion, this can be one of the most crucial times of the year to promote all aspects of your restaurant. No matter what religion—consumers enjoy eating and drinking and being with family during the holidays.
- Decorate: With the weather getting chilly, people want a comfortable, cozy and inviting atmosphere to make them forget about the winter weather. Put candles on the tables; decorate in holiday colors such as metallic shades of red, green and silver and other touches such as mistletoe in doorways and poinsettia plants at the register.
- Host an Event & Promote: Hosting an event for a local charity with a holiday theme is a great way to spice up your holiday marketing. For a donation at the door, guests can enjoy food and drinks while supporting the charity. During the event introduce yourself, thank guests for attending and supporting the charity and ask the executive of the charity to say a few words. This event will make your staff feel like they are making a difference, as well as your guests that frequent your restaurant will also feel inclined spread the positive news about your restaurant’s good will. Be sure to create a flier or poster for the event and provide to the area media, local chamber members and surrounding businesses. Use signage, flyers, check presenters, table tents, advertisement and email blasts to spread the word about each promotion.
- Give Back: be sure to send holiday cards to your staff, important community members and businesses that have helped your business throughout the year. Send an email blast to loyal customers thanking them for their business all year. Also make sure you give gift cards to other businesses you use throughout the year such as the local newspaper, printers or other people that have helped create success throughout the year. Once again, make sure that you order these well in advance so that they are delivered in time.
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By Linda Duke, CEO, Duke Marketing, LLC, author of "Four Star Restaurant Marketing Cookbook--Recipes for Restaurateurs"
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